After nearly 20 years of absence, my alma mater has decided to reconnect with me for the purposes of fundraising. I’ve had messages from the Director of Development, personal letters and lots of other informational direct mail.
I’m not sure how I feel about their recent efforts to reach out. At times I am disturbed because there was no communication for such a long time. But knowing what I now know about fundraising, I guess it’s better-late-than-never.
Should I now feel engaged with my alma mater and consider a donation, or is it right to harbor some level of ill-will after all these years?
Regardless of how I react, it goes to show that good stewardship has a rather lengthy life-span.
Tags: education fundraising, Stewardship