Fall’s here. School’s begun, as have fall sports and Scouts, and a full roster of fall educational programs and speaking engagements for our firm. But just as the fall breezes have ushered in a flurry of activity, they also seem to have swept out my resolve to keep up with our blog.

Right now, blogging and social media are “to do’s” on my schedule. I think of them as a great way to capture and share thoughts — and Lord knows I have a lot to say — but, different from the ‘digital natives’ some 20 years younger, it’s not a natural habit for me.

I wonder how many of you share this same dilemma? Things heat up each fall in the nonprofit world. This fall, with a little more confidence in the economy and our nonprofits’ unique ability to “absorb” economic shocks, the level of activity is a welcome relief.

But what does that do to our resolve to blog, tweet — and more importantly phone, visit and  thank  — our donors and supporters?  Time management 101 says don’t neglect the important but not urgent.  Until it becomes a natural habit, blogging and all this social media must continue to be an item on my to do list.  Important, but not urgent.  But, important they are.

So, I’m laying it out there.  Announcing to the world — or at least our blogging community — a renewed commitment to tend to  this thing called “blog”  as my own little personal reminder to keep up with the important, but not urgent.