Posts Tagged ‘generations’

The Powerball Winner: Sharing in Good Fortune

By Jennifer Furla
Executive Vice President

Recently, a convenience store customer in Minnesota won the Powerball – at $229 million. While the lucky winner had not yet revealed himself, accompanying the story was the ubiquitous security cam picture of the transaction that suggests it was a 30-something male. The winner has one year to present him/herself and can take the winnings in installments over a 30-year period, or take a lump sum of $123 million.

As fundraisers, we often dream of finding that lottery winner among our donor prospect pool. With strong values of giving, I suspect that many of us dream of what we would do if we were to purchase that winning ticket? In our house, we’ve talked about it as a family. Give to our favorite causes. In my case, possibly help complete a campaign goal for a lucky client?

For this week’s winner, $123 million after taxes — even invested in simple CDs at 1.55% — will generate some $600,000-plus per year.

I met a lottery winner not long ago. Sitting on the wharf outside our hotel for the Giving Institute and International AFP Conference in Baltimore, I struck up a conversation with a gentleman who sidled up to me with his family, all dressed in matching athletic suits. Turns out they were in town for the man to receive medical treatment for a highly complex medical condition at Johns Hopkins University.

He talked about winning $150 million in the Canadian Lottery. He was from Ottawa, on the western side of the country and was among the First Nations peoples of Canada – the native, aboriginal peoples, akin to the American Indian.

He talked about how it changed his life and his family’s. In Canada, he said, all winnings are immediately paid out, lump sum and tax free to the winner. He purchased a new home for his family. He paid to fix up the homes of near relatives. Of course, took a couple of once-in-a-lifetime, memory-making trips (to Disneyworld in Orlando, if I recall correctly). His good fortune was paying for the trip and treatment at Johns Hopkins.

Then there was charity. He built schools for the children of his Indian Nation and endowed those schools so they could maintain the new buildings and populate them with programs and staff. He established a Trust that will provide scholarships for the youth of the Nation. He made a large gift to the Tribal Council to help families in need.

At the hotel, he became interested in another conference that was taking place there – for families of children of autism. “How could he help, he asked?” He understood what was “enough” for his family and him and wanted to share his good fortune.

I do not know if the connections he made that day resulted in support for the autism group, but can only imagine the number of causes this man and his family have since sought to help – and will in the future. For us in the profession, this lottery winner serves as an example of unselfish philanthropy – love of brother.

As my son would say, “Now, those are real heroes. People like that.”

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Tweet-Tweet … hey … Blog-Blog

A friend had just returned from Dell Social Media Boot Camp and was sharing some ideas. She’s smart, stays current with the latest marketing trends, and sits on some high-profile nonprofit boards.  When My Friend speaks, I listen.   We talked about how nonprofits want to engage in social media, but are largely behind the curve in their ability to “drive the discussion,” and unsure of who is their market, message, or how to use the tools to connect with donors.

Not so with one organization My Friend serves as a board member. This well-run performing arts organization that hosts national productions “under the stars” is blogging and twittering to patrons about everything from upcoming performances, to special ticket opportunities, to pre-show dining opportunities weather, parking and road closures.   They have a “Behind the Curtain” show on YouTube with an engaging 3-minute piece that tells the theater’s history and takes you onstage to learn about how shows are produced. 

How do they do it, you ask?  For the ??-something’s for whom Tweet-Tweet, Blog-Blog conjures up more of a familiar Donna Summer tune than a way to connect with friends and associates, that is the challenge.

This group smartly invited a couple of local philanthropists to invest in an internship program where two 20-somethings tweet and blog ’round the clock.  They bought a couple of mini web cams to produce the material that populates their YouTube channel page.  They invite patrons and donors to “Connect with Us” on their website (right above “Support Us”), have their mission posted on YouTube and Tweet Twitpics of concerts so absent fans can catch a glimpse of the action:  Jacks Manniequin just stepped onstage. Not too late to catch the show. .. Next up, The Fray.

OK, so you’re not a performing arts organization with a mission and programs that relate easily to Twittering.  We all have missions that we care about deeply and a whole host of issues surrounding those missions.  You have something to say.  And if you have a laptop and the Internet, you have the tools to engage in the conversation.  How are you doing that? 

Comment and let us know how you are (or aren’t) using social media to further your mission and connect with donors.

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In 2009 How Will You Use New Technology to Reap Rewards?

By Jennifer Furla
Executive Vice President
Midwest Region

Despite being part of the Boomer generation, where my grade-school son thinks “Mom and Dad” are decidedly uncool in trying to rap to his new-styled dance and hip-hop music, I still consider myself young and “hip.” So I answered incredulously when my much-younger cousin, in connecting with me by email over the holidays, asked if I knew what Facebook was.

Know it? I have a page!

Facebook was a common thread in emails and chance meetings among friends, relatives and acquaintances over the holiday break. It seemed that a whole new batch of us had awakened to this new technology of social networking and were anxious to try our hand at it.

In keeping with our promise to not only know state-of-the art, but to be state-of-the-art, our firm has made a commitment to ramp up our collective and individual aptitude for new technology, the likely audiences that will connect to it, and how all of this can impact your nonprofit fundraising. Read the rest of this entry »

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