The following is a recent news release from the Giving Institute and the GivingUSA Foundation. We are sharing it here because it is of interest to our community – both as professionals in fund raising and as compassionate individuals. JB&A is a member of the Giving Institute, and our own Jennifer Furla serves secretary of the board of the GivingUSA Foundation.

Glenview, IL (Jan. 20, 2010) – How much will Americans end up donating to the Haitian earthquake relief efforts? If past disasters like Hurricane Katrina and the Asian tsunami provide guidance for today’s efforts, the result is likely to be in the billions.

In 2006, for example, Giving USA Foundation reported that American individuals, corporations and foundations donated $7.37 billion in 2005 for disaster relief in the aftermaths of the hurricanes that struck the Gulf Coast of the United States, the Asian tsunami and an earthquake in Pakistan. An additional $1.17 billion was raised for hurricane relief in 2006.

Giving USA Foundation and Giving Institute: Leading Consultants to Non-Profits, urge citizens to give wisely, yet cautiously. The two organizations, headquartered in Glenview, Ill., have been tracking charitable contributions since 1954, and also provide advice to non-profit organizations around the world. The emotionally draining images being broadcast are riveting and striking, and bolster the natural desire of Americans to respond to need; they donated an estimated $307.65 billion to charity in 2008.

Facts are hard to come by right now from the island nation of Haiti, and they keep changing hour-by-hour as the world tries to come to grips with the devastation suffered there in the aftermath of the 7.0 earthquake last Tuesday. Americans—generous by nature–are looking for the best ways to aid those who need it most.

Looking to lessons learned in the aftermath of recent disasters, Foundation Chair Edith H. Falk, CFRE, and Institute Chair Nancy L. Raybin, speaking on behalf of the 35 member firms of Giving Institute and the board of the Foundation, offer advice to both non-profits working in the trenches of relief efforts and to Americans who want to help.

First, for relief organizations, don’t overlook corporate partners. Corporations donated $1.38 billion in 2005 for disaster relief efforts. While, as always, the bulk of donations came from individuals ($5.83 billion in 2005), companies can have a role to play in this most-recent crisis.

If past is, indeed, prologue, then the bulk of the donations will go to human service organizations providing for basic needs, such as the Red Cross. For smaller organizations that do not have the same high profile as the Red Cross, getting your message out to donors will be difficult, but not impossible. With this crisis, electronic communications such as text messaging, Facebook, Twitter and email seem to be driving the appeals process; use these tools to alert potential donors of the work you do, and provide back-up information on your website. Make it easy for potential donors to feel comfortable that their contribution is going to be used responsibly.

For individuals looking to do the most good with their dollars, the two groups provide the following advice:

• Check out the charity through groups such as Guidestar, www.guidestar.org, and the Better Business Bureau, www.bbb.org, to ensure it is legitimate
• Donate to reputable organizations that are known for their expertise in times of disaster and for making sure that money gets to the right places
• Investigate how a charity intends to spend the dollars raised and who will cover the administrative costs
• Read the guidelines published by the White House at http://www.whitehouse.gov/HaitiEarthquake to find out the best ways to help victims and groups that are helping those affected by the hurricane
• Resist the urge to go to the damaged area to provide help; watch for news of requests for volunteers. At this time, volunteers are being actively discouraged from trying to travel to Haiti
• Those looking to donate time, supplies or funds should contact the Center for International Disaster Information (CIDI) at 703/276-1914, or visit them online at http://www.cidi.org/incident/haiti-10a/

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