By Jennifer Furla
Executive Vice President
Midwest Region

Despite being part of the Boomer generation, where my grade-school son thinks “Mom and Dad” are decidedly uncool in trying to rap to his new-styled dance and hip-hop music, I still consider myself young and “hip.” So I answered incredulously when my much-younger cousin, in connecting with me by email over the holidays, asked if I knew what Facebook was.

Know it? I have a page!

Facebook was a common thread in emails and chance meetings among friends, relatives and acquaintances over the holiday break. It seemed that a whole new batch of us had awakened to this new technology of social networking and were anxious to try our hand at it.

In keeping with our promise to not only know state-of-the art, but to be state-of-the-art, our firm has made a commitment to ramp up our collective and individual aptitude for new technology, the likely audiences that will connect to it, and how all of this can impact your nonprofit fundraising. Read the rest of this entry »